Press Release
For Immediate ReleaseSeptember 30, 2025

Roseville-Based Local Effort Seeks Support to Craft 1,000 Fully Local Pizzas

Roseville-based Local Effort Cooperative invites the community to back its most ambitious pizza initiative yet - building a thousand pies sourced entirely from Midwestern growers, millers, and producers.

Media Contact

Weston Smith

Local Effort Cooperative

yum@localeffortfood.com

localeffortfood.com

The crowdfunding campaign energizes Local Effort's obsession with 100% regional sourcing. Every crust, sauce, and topping will trace back to Minnesota and Midwest farms, mills, creameries, and co-ops that the chef team has partnered with since 2022.

Backers will help finance upgraded capacity and purchasing power, unlocking more neighborhood pop-ups, farmers market collaborations, and last-mile delivery runs throughout Minneapolis, St. Paul, and Western Wisconsin.

"This is truly Local Pizza," said Weston Smith, chef and co-founder of Local Effort. "The grain, the cheese, the tomatoes all tell a story about producing food in the Midwest. If we sell a thousand pies, we will focus on opening a shop."

Supporters can choose from tiered rewards including apple pies, special invite-only parties and events, premium home events, and exclusive seasonal toppings co-developed with local growers. Weekly progress bulletins and tasting events will keep the community connected as milestones are reached on the path to 1,000 pizzas.

Local Effort has grown from intimate in-home dinners to weekly meal prep and private events by doubling down on local-first commitments. The pizza program translates that ethos into a universally beloved format.

The crowdfunding page is live now at localeffortfood.com/crowdfunding. Early backers will unlock surprise collaborations with partner farms and organizations across the Twin Cities.

Campaign Snapshot

  • Goal: Handcraft and deliver 1,000 wood-fired pizzas made with 100% local Midwest ingredients.
  • Purpose: Fund expanded capacity and improve quality control, in the service of opening a pizza shop next year.
  • Backer Rewards: Pizzas, pies, events, and premium special offers like sockeye bottarga.
  • Timeline: 30-day crowdfunding campaign with weekly progress updates and community tastings.

About Local Effort

Local Effort Cooperative is a Roseville-based personal chef and catering team specializing in locally sourced cuisine. Since 2022, the team has designed in-home dinners, weekly meal prep, and small events that keep Midwestern ingredients at the center of every menu.

Press Kit

Download-ready facts, leadership bios, and campaign details to support coverage of Local Effort's 1,000 pizza crowdfunding initiative.

Fast Facts

Founded
2022
Headquarters
Minneapolis, Minnesota
Service Areas
Minneapolis, St. Paul, Roseville, the Twin Cities, and Western Wisconsin
Core Services
Personal chef experiences, weekly meal prep, intimate event catering, and 100% local pizzas

Leadership

  • Weston Smith

    Chef & Co-Founder

    Trained in fine dining in New York after beginnings in Portland coffee. Leads culinary direction with a focus on Minnesota-grown ingredients.

  • Catherine Olsen

    Chef & Co-Founder

    Minneapolis native and veteran baker who brings warmth, hospitality, and deep local sourcing relationships to the kitchen.

Media Contact

Media Contact

Weston Smith

Local Effort Cooperative

Minneapolis, MN

yum@localeffortfood.com

localeffortfood.com

Instagram: @localeffortfood

TikTok: @localeffort

Story Angles

  • Farm-to-pizza supply chains featuring grain cooperatives, creameries, and seasonal produce.
  • Growing a chef-led small business through community-backed crowdfunding.
  • How Local Effort's weekly meal prep program informs fast-casual pizza innovation.